The Pure Aloha by Al’s Aloha + Lincoln & South Brewing Co.
Saturday, June 27 | Lincoln & South Brewing Co.
There are pig roasts… and then there’s this.
We’re teaming up with Al’s Aloha to bring a true island-style whole hog experience to Hilton Head—where the fire starts the night before and the feast is worth the wait.
The pig is slow-roasted underground in traditional style, layered with heat, time, and just the right amount of anticipation. When it’s unearthed the next day, it becomes the centerpiece of an afternoon built around great food, cold craft beer, and a little bit of friendly competition.
Event tickets benefit The Island Rec Center.
Join us June 26 for the fire, and June 27 for the feast.
Island-style. Lowcountry soul. And a beer you’ll only find here.
Born and raised on Hilton Head Island, Alex “Al” Vitto brought the spirit of Hawaii back home after spending time on the North Shore of Oahu, where he fell in love with the culture, food, and sense of community that defines island life. In 2018, he opened Al’s Aloha Kitchen with one goal in mind: share authentic Hawaiian-inspired flavors and good energy with the Lowcountry.
Since then, Al’s has become a local favorite known for fresh poke bowls, smoothies, island comfort food, and a laid-back “Aloha Y’all” spirit that feels perfectly at home on Hilton Head. But beyond the food, Al and his team have built a community centered around gathering, hospitality, beach culture, and bringing people together.
For the Aloha & Ember Pig Roast, Al’s brings that same island tradition and energy to Lincoln & South—combining Hawaiian-style underground roasting, Lowcountry hospitality, cold craft beer, and one unforgettable summer celebration.
We’re not just roasting a pig…we’re burying it.
SCHEDULE
Embers at Dusk: The Burial
Friday Evening | June 26 | 6:00-9:00 P M
Before the feast, there’s the fire. Join us the night before as we prepare the pit and send the pig down for its overnight roast—an experience rooted in tradition and built for those who appreciate what goes into a great meal.
It’s a more intimate moment: fire, earth, and the start of something worth coming back for.
Cold beer will be flowing, stories will be shared, and the countdown to Saturday begins.
The Pure Aloha
Saturday | June 27 | 1:00-5:00 PM
Expect: A full island-style pig roast, carved fresh, live music and laid-back brewery vibes, Contests, games, and a few surprises, our special collaboration brew: POG — a bright, tropical pour inspired by passionfruit, orange, and guava and plenty of space to gather, linger, and make a day of it
It’s part Lowcountry, part luau, and entirely Lincoln & South.