Pure Aloha Fest by Al's Aloha x Lincoln & South Brewing
Saturday, June 27 | 4:00 PM
Live Music With The Aloha Joes Band
There are pig roasts… and then there’s this.
We’re teaming up with Al’s Aloha to bring a true island-style whole hog experience to Hilton Head—where the fire starts the night before and the feast is worth the wait.
The pig is slow-roasted underground in traditional style, layered with heat, time, and just the right amount of anticipation. When it’s unearthed the next day, it becomes the centerpiece of an afternoon built around great food, cold craft beer, and a little bit of friendly competition.
Timing & Tickets
Pure Aloha Fest Presented by Al’s Aloha & Lincoln & South Brewing Co.
Saturday, June 27, 2026 | 4:00–8:00 PM
Trade your flip-flops for a lei and join us for an evening of island flavors, cold beer, live music, and aloha spirit!
Your $30 ticket includes a traditional Kalua Pig meal prepared by Al’s Aloha and one pint of our exclusive POG collaboration brew, inspired by the tropical flavors of passionfruit, orange, and guava. Enjoy live music from The Aloha Joes, island-inspired contests, brewery games, and plenty of laid-back Lowcountry-meets-luau fun.
Think you’ve got what it takes? Compete for cash prizes in:
Musubi Eating Contest – Winner takes home $100
Best Hawaiian Attire Contest – Winner takes home $100
Additional Hawaiian favorites from Al’s Aloha will be available for purchase throughout the evening.
This is more than a pig roast—it’s a full island-style celebration bringing together great food, great beer, great music, and great company.
Advance ticket purchase is strongly encouraged. Ticket quantities are limited and meal counts will be based on advance sales. Secure yours early and come ready to celebrate aloha, Lincoln & South style.
Join us June 27 for the feast.
Island-style. Lowcountry soul. And a beer you’ll only find here.
Born and raised on Hilton Head Island, Alex “Al” Vitto brought the spirit of Hawaii back home after spending time on the North Shore of Oahu, where he fell in love with the culture, food, and sense of community that defines island life. In 2018, he opened Al’s Aloha Kitchen with one goal in mind: share authentic Hawaiian-inspired flavors and good energy with the Lowcountry.
Since then, Al’s has become a local favorite known for fresh poke bowls, smoothies, island comfort food, and a laid-back “Aloha Y’all” spirit that feels perfectly at home on Hilton Head. But beyond the food, Al and his team have built a community centered around gathering, hospitality, beach culture, and bringing people together.
For The Pure Aloha Pig Roast, Al’s brings that same island tradition and energy to Lincoln & South—combining Hawaiian-style underground roasting, Lowcountry hospitality, cold craft beer, and one unforgettable summer celebration.
We’re not just roasting a pig…we’re burying it.